Resources
Growth Guides
In-depth articles on growth marketing careers, strategies, and salaries. Written by practitioners, not bloggers.
Product-Led Growth Strategy: A Masterclass with Elena Verna, Enzo Avigo & Louis
Inside a 56-minute masterclass with three PLG experts. Elena Verna (ex-Miro, ex-Amplitude, now Lovable), Enzo Avigo (June.so founder, now Amplitude), and Louis (Bling growth lead) break down what product-led growth actually means, when it works, and how to implement it.
The Complete Guide to Growth Tracking & Analytics
Most growth teams track too little or track the wrong things. In this 55-minute session, two tracking experts break down the full analytics stack — from product analytics to CDPs — and explain how to build a model that drives revenue, not just reports.
How to Build a Growth Culture in Your Company
Growth isn't just a team — it's a mindset. In this session, growth leaders from some of France's biggest startups explain how to position growth as a strategic function, not just a set of tactics. From hiring to org design to executive buy-in.
Content & Brand Strategy for Startup Growth
Content is the most underinvested growth channel in the French startup ecosystem. In this session, three content and brand experts explain why most startups default to performance marketing when content could be their strongest competitive advantage.
How to Build and Manage a Remote Growth Team
Remote work isn't going away — but managing a remote growth team requires different skills than managing one in an office. Two growth professionals who've worked remotely for years share actionable advice on organization, communication, and staying productive.
Data & Analytics for Growth Teams: Building Your First Data Stack
Most growth teams want to be 'data-driven' but don't know where to start. Aurelien (ex-Spendesk, first business engineer) and Eliott (Gorgias, data engineer) explain how to build a data stack from scratch — from first events to production dashboards.
What Does a Head of Growth Actually Do?
The Head of Growth title is everywhere — but what does the job actually look like? Based on analyzing 50+ Head of Growth job listings and interviews with growth leaders, here's the definitive breakdown.
Growth Marketing Salary Guide 2026
What should you be earning in growth marketing? We analyzed salary data from 500+ job listings across the US, France, and LatAm to build the most comprehensive growth salary guide available.
Growth Marketing Interview Questions: 30 Questions You'll Actually Get Asked
Forget generic interview prep. These are the actual questions growth hiring managers ask — sourced from 20+ growth leaders and hundreds of interviews at startups like Spendesk, Miro, and Amplitude.
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
How to Evaluate a Growth Job Offer: 15 Real Examples Analyzed
Not all growth roles are created equal. After analyzing 15 real job offers at startups like lemlist, OnePilot, Pony, and Liberkeys, here's a framework for evaluating whether a growth role is worth your time.
How to Become a Growth Marketer: The Complete Career Guide
Growth marketing is one of the most in-demand career paths in tech — but there's no university degree for it. Here's the practical guide to building the skills, experience, and portfolio you need to land your first (or next) growth role.
How Anthropic's Growth Team Took Claude from $1B to $30B ARR
Anthropic went from $1B to $30B+ ARR in 14 months. Behind that number is a growth team that runs 80% of its projects without a PRD, uses Claude to automate its own experiments, and famously ran its entire marketing operation with one person for 10 months. Here's exactly how they do it.
How Ramp Built the Fastest-Growing SaaS Growth Team in History
Ramp hit $100M ARR in two years and grew 4x during a market downturn. Their Head of Growth Sri Batchu believes 70% of your experiments should fail. Their VP of Product Geoff Charles shipped 60+ products in a single year. Here's the playbook behind the fastest-growing SaaS company ever built.
How OpenAI Grows ChatGPT: From Chatbot to $280B Platform
ChatGPT reached 800M+ weekly active users faster than any product in history. Now Fidji Simo (ex-CEO of Instacart) is leading OpenAI's transformation from chatbot to personal super-assistant. Here's how the most important consumer product of the decade grows.
How Qonto Built Europe's Largest Growth Team: 300 People, 500K+ Clients
Qonto went from 5,000 to 500,000+ clients in under 5 years, built what GrowthMakers called 'France's largest growth team' with 300 people, and expanded across 4 European markets. Here's how the French neobank built the most ambitious growth org in European fintech.