The Challenge
Nissin Foods is looking for a Marketing Director to own the Top Ramen and Nissin-endorsed brand portfolio and drive volume/profit growth through consumer-first strategy. You'll manage multi-million dollar P&Ls, lead innovation pipelines, and oversee all marketing execution from packaging to communications across major retail channels.
Your Mission
Audit current brand portfolio performance, competitive positioning, and consumer sentiment across Top Ramen, Chow Mein, Hot & Spicy, and GEKI-translate findings into immediate strategic priorities
Establish baseline KPI dashboard tracking category trends, POS data (IRI), shipments, and consumer research to identify quick-win optimization opportunities
Align with Sales, R&D, and Finance on 12-month innovation/renovation roadmap, resource allocation, and P&L scenarios for existing and new projects
Launch or refine brand positioning and messaging strategy for lead SKU, validated through consumer testing and retail feedback
Execute 2-3 innovation or renovation launches on-time and on-budget, achieving volume targets and positive consumer response metrics
Deliver refreshed packaging strategy and graphics modernization across portfolio, improving shelf impact and brand equity perception
Drive 3-5% volume growth and maintain/improve margin contribution on base business through promotional optimization and mix management
Build and mentor high-performing marketing team; establish playbooks for consumer insights, market analysis, and cross-functional decision-making
KPIs You'll Own
Volume Growth (YoY %)
Track net volume gains on Top Ramen and endorsed brands against category and prior year; primary profit driver.
Brand Profit Contribution ($)
Monitor P&L health across portfolio-topline revenue, COGS, marketing spend, and net contribution; act as general manager.
Consumer Brand Health Scores
Measure awareness, consideration, preference, and loyalty via qualitative and quantitative research; inform strategy pivots.
Innovation Pipeline Velocity
Track ideation → concept → test → launch timeline for 5-year portfolio; ensure on-time, on-budget execution.
Market Share by SKU
Monitor share trends within instant noodles category using IRI POS data; competitive position indicator.
Retail Execution & Distribution
Track in-stock levels, promotional compliance, and shelf placement across key accounts; ensure visibility and availability.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (likely)
Current Team
Marketing team size not specified; assume 3-6 direct reports managing communications, insights, and product management
Backfill or new leadership role to drive portfolio growth
The Package
Salary
$180K-$220K base
Variable
Likely 20-30% bonus tied to volume, profit, and innovation KPIs
Remote
Hybrid: 3 days/week on-site in Los Angeles Metropolitan Area; 2 days remote
Benefits & Perks
Company Intelligence
Nissin Foods is a global CPG leader in instant noodles and convenience foods, with Top Ramen as a iconic, legacy brand. The company operates across multiple geographies and consumer segments, competing in a mature but resilient category with opportunities for premiumization and innovation.
Customers
Retail chains (Walmart, Target, Kroger, etc.); direct-to-consumer e-commerce
Culture
Consumer-centric, cross-functional collaboration; emphasis on data-driven decision-making and accountability for P&L
Is This Role For You?
- You've managed $20M+ brand P&Ls in CPG, QSR, or adjacent industries and understand how to balance topline growth with margin health
- You're fluent in POS data, consumer research, and competitive analysis-and can translate insights into concrete marketing actions
- You thrive leading innovation pipelines from concept to launch, coordinating R&D, Sales, packaging, and creative teams
- You're a hands-on leader who can mentor a small team while staying deeply involved in strategic decision-making and execution
- You're expecting 100% remote work or unwilling to commit to 3 days/week on-site in Los Angeles
- You lack experience managing P&Ls, consumer research, or product innovation in CPG or similar verticals
- You prefer agency/consulting over direct brand ownership and don't enjoy accountability for profit contribution
Interview Process
Screening Call
30 min with recruiter or HR; confirm background in brand/P&L management, innovation, and LA-area location fit
Marketing Director Deep Dive
60 min with hiring manager; case study or past campaign review; explore strategic thinking, consumer insights, and cross-functional collaboration
P&L & Finance Discussion
45 min with Finance partner or CFO; walk through P&L management, scenario planning, and budget accountability
Team & Culture Fit
45 min panel with 2-3 cross-functional leaders (Sales, R&D, Brand team); assess leadership style and ability to align partners
Executive Interview
30 min with VP Marketing or CMO; strategic vision, priorities, and organizational fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More like this
More roles like this
Integrated Field Marketing Manager
meltwater • Raleigh, NC US 27609
Director, HCP Marketing, Gyn-Onc
Genmab • Plainsboro, NJ US 08536
Field Marketing Specialist (RoA)
Twilio • Remote
VP / Head of Strategic Marketing & Growth
AltexSoft • Remote
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.