Growth careers
Demand Generation Manager Jobs
Pipeline, MQLs, ABM. Where marketing meets the sales number.
What is a Demand Generation Manager?
Demand Gen is marketing tied to the sales number. The role owns pipeline, MQL volume, ABM programs, and increasingly the marketing-ops stack (HubSpot, Salesforce, 6sense, Clearbit). Best-fit candidates think in funnels, can build a HubSpot workflow at 11pm, and have war stories about negotiating MQL definitions with Sales VPs. The discipline is heavy in B2B SaaS at $5M-$50M ARR, where the marketing team is judged purely on pipeline contribution. AI is reshaping the role — increasingly demand gen leaders are owning the sales-AI tooling (warm intros via Clay/Sandler, AI SDR enrichment) on top of classic ABM.
Skills hiring managers look for
Compensation
Demand Generation Manager salary
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
50 open Demand Generation Manager roles
VP, Demand Generation & Marketing Operations
Cockroachlabs • New York, NY
Senior Manager/Director of Demand Generation
Jobgether • US
Senior Demand Generation Manager
Jobgether • Canada
Pipeline Marketing Manager
Jobgether • US
Director of Demand Generation
Jobgether • US
Campaign & Pipeline Marketing Manager
Jobgether • US
[Job-28760] B2B Demand Generation Manager
Ciandt • San Francisco, CA
Demand Generation Marketing Manager
Nitra • New York, New York, USA
Head of Revenue Marketing
Pigment • San Francisco or New York
Demand Generation & Acquisition Specialist
Idt • Tri State Area
Demand Generation Specialist
Jobgether • US
Demand Generation Manager, ABM
Jobgether • Canada
Senior Marketing Operations Manager
Celigo • US
Demand Generation Specialist
Backblaze • Remote - Argentina; Remote - Colombia ; Remote - Costa Rica ; Remote - India; Remote - Mexico; Remote - Philippines
Senior Director, Revenue Marketing
TripleLift • New York, New York, United States
Associate Manager, B2B Demand Generation
Doordashusa • San Francisco, CA; New York, NY; Los Angeles, CA; Seattle, WA; Chicago, IL; Austin, TX; Boston, MA
Senior Demand Generation Manager
Adyen • New York
Senior Marketing Operations Manager, Growth Ops
Asana • San Francisco
Marketing Operations Manager, Strategy
Asana • San Francisco
Marketing Operations Manager, Lead Funnel
Asana • San Francisco
Demand Generation Manager
Paveakatroveinformationtechnologies • San Francisco, CA & New York, NY
Marketing Operations Manager (LATAM)
Datadog • Sao Paulo, Brazil
Director, Demand Generation
Databricks • United States
Marketing Operations Manager (Strategic Developer Relations & AI Ops)
MongoDB • Ireland
Companies hiring
Where demand generation managers are hired
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Frequently asked
About Demand Generation Manager careers
What does a Demand Generation Manager do?
Owns pipeline contribution from marketing. Runs ABM programs, manages the marketing automation stack, and partners with sales on lead-to-opportunity conversion. Often owns events too.
Demand Gen Manager salary?
In the US: $100K-$185K base, plus 10-20% bonus tied to pipeline targets. Senior leaders at high-growth B2B SaaS reach $220K+ total comp.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
VP of Marketing
Senior marketing leader. Owns brand + demand + the team.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
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